Corporate Values

Development of new corporate values and working principles

As part of a strategic realignment, the management board of an international chemical company decided to give the company a new direction with new corporate values.


As is often the case in technology-heavy companies, there is considerable skepticism among the workforce about issues such as corporate values and working principles. In addition, there was a long history and a variety of competing approaches.


Focus groups and targeted interviews were used to first take stock of the existing culture and gather ideas for a target culture. A key point, however, was the establishment of a broad-based team that designed a connectable concept for the corporate values in various loops with feedback to the employees. With extensive communication and employee participation, the new values were then carried into the company.


Today, a few years later, the values are deeply anchored and are applied in all team workshops. They are also used in the context of personnel development, selection and promotion.